.ca is
the Internet country code top-level domain (ccTLD) for Canada.
Registrants of .ca domains must meet Canadian Presence Requirements as
defined by the registry. Examples of valid entities include:
- a Canadian citizen of the age of
majority,
- a permanent resident of Canada,
- a legally recognized Canadian
organization,
- an Inuit, First Nation, Métis or
other people indigenous to Canada,
- an Indian Band as defined in the
Indian Act of Canada,
- a foreign resident of Canada that
holds a registered Canadian trademark,
- An executor, administrator or other
legal representative of a person or organization that meets the
requirements,
- a division of the government,
- Queen Elizabeth II in her capacity
as head of state of Canada
Registrants can either register domains
at the second level (e.g. example.ca) or at the third level in one of
the geographic second-level domains defined by the registry (e.g.
example.ab.ca).
There are three
kinds of domain names:
1. Type-in
names
About 15% of surfers actually type in the name followed by a .com into
the address bar. Example: musicforcellphones.com. These domains are
often parked with registrars who delivers PPC ads and share the revenue
with domain owners. These names are valued by the amount of daily
type-in traffic. These names are also often brands onto themselves.
2. Brandable
domain names.
These names can be very valuable to the right company. The name must be
extremely easy to remember. The name becomes the brand. Companies will
market the domain name itself. Like Yahoo and Amazon. These names very
often bear no reflection on the services or products - but are catchy.
3. Keyword
filled domain names.
These domain names describe the services of the company and contain the
website's main keywords. This is very powerful since search engines like
to see the keywords in the domain names.
For websites that rely on search engine
traffic - it is almost necessary to have a domain name with the
keywords. These names don't fit into the other categories but can be as
valuable as good type-in or brandable names.
Example: gettingcarinsurance.com
contains two very valuable keywords - car and insurance. A website
selling car insurance will use names like that unless they have a brand.
Many companies have several domains - their brand name + many
keyword-driven web sites. Value of keyword is often calculated by using
Google's AdWord cost to buy top positioning for a keyword.
NOTE: Some domain names can be any or all of the above. The top
domain names say it all. Like mortgage.com. They are also worth
millions of dollars.
The
New York Times described the word "I-Reporter" as one of 2007's
buzzwords: a word which endured long enough to find a place in the
national conversation. The success of iReport has led to, for instance,
the 2007 New Year's Eve coverage featuring iParty in which viewers'
photos of their celebrations were shown on television.
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